The first-cut engine for content agencies.

Imora is an AI editor. It understands your raw interviews, podcasts, and executive footage and builds an editable first cut, so your team delivers more client-ready content without expanding headcount.

momentkey quote
tighten this cut
Delivered to agency review
Raw footage
Understanding
First cut
Agency review
Delivery

Imora's editing agent, from raw footage to a review-ready cut.

A new kind of editor

  • Not a freelancer marketplace.
  • Not a template or clip generator.
  • Not more headcount to manage.

Imora gives your agency its own AI editor — a single agent that understands your footage, makes the editorial calls, and builds a real first cut. Your team directs it and does the finishing.

The bottleneck

More client work should not mean more manual first cuts.

  • 01Hours spent reviewing footage and finding the strongest moments.
  • 02Manual first-cut assembly before an editor can apply real taste.
  • 03Repetitive versions and revisions consuming production capacity.
  • Imora handles the heavy first pass, so your team can spend more time on creative direction, polish, and client delivery.
Manual first passhours
trim the intro?
wrong take here
First cut with ImoraReady for review
00:00Structured first cut02:14

How Imora works

A production system, not another clip generator.

Imora's AI agent works the way an editor does: it understands the full footage, forms a point of view, and builds the cut. Not clips assembled by a template. Not a job passed to a freelancer.

01

Understand

The full footage: speech, visuals, takes, and context.

momenttake 2
02

Direct

The story, pacing, and intended audience experience.

StoryFounder origin
PacingMeasured
AudienceProspective clients
03

Build

An editable technical first cut.

04

Refine

Through agency review and controlled revisions.

tighten this cut

Imora performs the routine first pass. Your agency retains creative authority.

Capacity and control

More output from the team you already trust.

Founder interviewImora first cut
v2
Timeline02:14
Selected clip · agency edit
Review notes

Lead with the second answer, it's stronger.

Hold the wide shot a beat longer.

Agency approvalApprove for client

  • Faster path from footage to first review.

    The heavy first pass is already done when your team sits down.

  • More recurring client work without proportionally adding editors.

    Take on more retainers with the team you already have.

  • More editor time spent on judgment and high-value polish.

    Your editors apply taste, not assemble raw takes.

Your team sets creative direction, protects brand standards, reviews the output, and owns the client relationship.

See a demo

See it for yourself.

The fastest way to understand Imora is to watch it work. We'll show you a real interview or podcast turned into an editable first cut, then talk about a pilot if it's a fit.

Pick a time that works. We'll walk through Imora on real footage.